WILDLING APP LIMITED - PRIVACY POLICY

Last Updated: [24/03/2025]

1. Introduction

Wildling App Limited ("Wildling," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our mobile application (the "App") and associated services.

By using Wildling, you agree to the collection and processing of your data as described in this policy. If you do not agree, please discontinue use of the App. In particular, if you require us to delete your data at the point of discontinuing use of the App please let us know.

If you have any questions, comments or concerns about any aspect of this policy or how Wilding App Limited handles your information please contact us at support@wildling.app.

2. Data We Collect

Personal data means any information about an individual from which that person can be identified. 

We may collect, use, store and transfer the following types of data:

  • Identity Data – Name, date of birth, title, gender etc.
  • Contact Data – email address, billing address, telephone numbers.
  • Financial Data – bank account and payment card details (payments are processed securely by third-party providers such as Stripe or Paypal)
  • Transaction Data – details about payments to and from you and other details of products and services you have purchased from us.
  • Profile information - if provided, this includes your username and password, purchases/orders made by you, your interests, preferences and feedback. 

2.1 Automatically Collected Information

  • Device information (device type, operating system, unique device identifiers).
  • Usage Data in relation to how you interact with the App (this is collected via Google Analytics & Firebase).
  • Location data (only if explicitly permitted by the user and can be disabled in device settings).
  • Cookies and tracking technologies (see our [Tracking & Cookie Policy]).

We also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals' Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website to help improve the website and our service offering.

2.2 User-Generated Content

  • Photos, comments, and any content shared within the Wildling community.

3. How We Collect Your Data

We use different methods to collect data from and about you including through third parties. If you want further details about which third parties we are using at any time, please contact us:

  • Your interactions with us. You may give us your personal data by filling in online forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
  • apply for the App or our products or services;
  • create an account on the App;
  • subscribe to our service or publications;
  • request marketing to be sent to you;
  • enter a competition, promotion or survey; or
  • give us feedback or contact us.
  • Automated technologies or interactions. As you interact with the App, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy for further details.
  • Third parties or publicly available sources. We will receive personal data about you from various third parties as set out below:

Technical Data is collected from the following parties:

  • analytics providers such as Google based outside the UK;
  • advertising networks; and
  • search information providers.
  • Contact, Financial and Transaction Data is collected from providers of technical, payment and delivery services.
  • Identity and Contact Data is collected from data brokers or aggregators.
  • Identity and Contact Data is collected from publicly available sources such as Companies House and the Electoral Register based inside the UK.

4. How We Use Your Data

We use your data for the following purposes:

  • To provide and maintain the App’s functionality.
  • To process transactions and subscriptions.
  • To personalise user experience.
  • To improve and develop our services.
  • To provide customer support.
  • To ensure security and prevent fraud.
  • To comply with legal obligations.
  • With user consent, for marketing and promotional activities.

5. Legal Basis for Processing Data

The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:

  • Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to an email newsletter.
  • Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
  • Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.
  • Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

6. Marketing Communications & Opt-Out

  • Users can opt-in to receive marketing emails, push notifications, and promotional content.
  • Users may opt out at any time by:
    • Clicking the "unsubscribe" link in emails.
    • Adjusting notification settings in the App.
    • Contacting support@wildling.app.
  • If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes. For example, updates to our Terms and Conditions, checking that your contact details are correct.
  • We will only send marketing emails or texts where you have given explicit opt-in consent or where you are an existing customer under PECR’s soft opt-in rule. You can withdraw consent at any time.
  • We may use tracking technologies (such as pixels) in our emails to measure engagement, in line with PECR guidelines.
  • You can adjust your preferences via our Cookie Policy

6.1 Push Notifications

  1. Consent for Push Notifications
    • We will only send marketing-related push notifications if you have explicitly opted in through your device or browser settings.
    • You can manage or disable notifications at any time via your device settings or browser preferences.
  2. Use of Push Notifications
    • We may send push notifications for important updates, promotions, or personalised offers.
    • Non-marketing notifications (e.g., order updates or security alerts) may still be sent where necessary.
  3. Data Collection and Tracking
    • Push notifications may use anonymous tracking (e.g., open rates, interaction data) to improve user experience.
    • Any tracking will comply with PECR and UK GDPR, and you can opt-out anytime.
  4. Your Rights
    • You can change your push notification preferences at any time through your device or browser settings.
    • If you have any concerns about how we use notifications, you can contact us for assistance.

7. Data Sharing & Third Parties

We do not sell personal data. However, we may share data with:

  • Service providers (e.g., payment processors, analytics providers).
  • Legal authorities (if required by law or for enforcement of policies).
  • Partners & affiliates (with explicit user consent where applicable).
  • Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

See our Tracking and Cookie Policy for details on third-party tracking services.

We will never share your data with third parties for marketing purposes without your separate and explicit consent. If you agree to receive marketing from our partners, you can opt out at any time.

We use cookies and similar tracking technologies in compliance with PECR and GDPR. Non-essential cookies (such as analytics and marketing cookies) are only set with your consent. For full details, see our [Cookie Policy].

8. Data Retention & Deletion

We retain personal data only as long as necessary:

  • Account-related data is stored for the duration of the user’s account.
  • Data required for legal or tax compliance may be retained for up to 6 years.
  • User-generated content may remain unless a deletion request is made.
  • Inactive accounts may be anonymised after 24 months of inactivity.

8.1 Right to Be Forgotten

Users can request account and data deletion at any time by contacting [support@wildling.app]. Some data may be retained for compliance with legal obligations.

9. Data Breach Notification

  • In the event of a data breach affecting personal information, Wildling will notify affected users without undue delay, and where feasible, within 72 hours.
  • Notifications will be sent via email or in-app alerts, including details of the breach, what data was affected, and recommended actions.
  • If necessary, the breach will also be reported to the UK Information Commissioner’s Office (ICO).

10. User Rights (GDPR & UK Data Protection Act 2018)

Users have the following rights:

  • Right to Access – Request a copy of personal data.
  • Right to Rectification – Correct inaccurate or incomplete data.
  • Right to Erasure – Request data deletion (subject to legal obligations).
  • Right to Restriction – Limit processing of personal data.
  • Right to Data Portability – Receive personal data in a structured format.
  • Right to Object – Withdraw consent for certain data processing activities.

Requests can be made by contacting support@wildling.app. We will aim to respond within 30 days.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

11. Security Measures

We implement technical and organisational security measures to protect personal data, including:

  • Encryption of sensitive data.
  • Secure storage and access controls.
  • Regular security audits and risk assessments.

However, no system is 100% secure, and users should take precautions such as using strong passwords.

12. AI & Automated Decision-Making Disclosure

If Wildling uses AI or automation for:

  • Content moderation.
  • Personalised recommendations.
  • Security and fraud prevention. 

Users have the right to request human intervention for decisions affecting them and may contact [support@wildling.app] for further clarification.

14. Children's Privacy

Wildling is not intended for users under 16 years old without parental consent. We do not knowingly collect data from children under this age. If we become aware of such data, we will delete it immediately.

15. International Data Transfers

If we transfer personal data outside the UK/EU, we ensure appropriate safeguards are in place (e.g., Standard Contractual Clauses, UK GDPR-compliant frameworks, or equivalent data protection measures).

16. Changes To The Privacy Policy And Your Duty To Inform Us Of Changes

We may update this Privacy Policy from time to time. Users will be notified of significant changes via email or in-app notifications.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us, for example a new address or email address.

17. Complaints 

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

18. Third-Party Links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

19. Contact Us

For privacy-related inquiries, contact:

Wildling App Limited
11th Floor, Beacon Tower, Colston Street, United Kingdom
Email: support@wildling.app